It is estimated that
1 out of 3 workers attempts to change jobs each year in the United States. That represents almost 50,000,000
job seekers, either employed or unemployed, who are seeking new employment annually. Because of today’s
highly competitive job market, it is not uncommon for over 200 people to respond to advertised openings. To
complicate matters only about 5% of all job seekers find a new opportunity through online postings. As
a result, the job search is often a very lengthy, emotional, and frustrating experience.
USA Today and The Wall Street Journal have highlighted the fact that only about 15% of all professionals find a
new position through published openings (combining online and print media), 10% through utilizing the services of placement
agencies or search firms, and a mere 5% through direct mailings. Why then, would anyone focus
over 90% of their time and effort in areas that represent only about 30% of all the potential opportunities?
THERE IS A BETTER WAY:
of the great myths about the job market is that the most qualified people always get the best jobs. The truth is that
they don’t. The people who get hired are the ones who learn how to get hired, who then practice this skill, and
as a result, are perceived as the most qualified. L.D.A. Enterprises has developed a time tested, extremely proactive,
and aggressive process of assisting professionals at all levels to effectively market themselves. This, critically acclaimed,
240-page workbook is an effective, no nonsense, self-marketing instrument to facilitate and manage the entire search campaign.
Contained in its pages are all the tools and information necessary to help you win your next position. It also features
special sections on what to do when you lose a job, valuable tips that will assist you in managing on-the-job growth, and
indispensable information for the entrepreneur. The following topics are included:
and goal setting materials
with the employment application
to write a motivating, productive resume and a cogent cover letter, with examples
Understanding and penetrating the “hidden” job market, accounting for
70% of all jobs
responding to published advertisements to generate interviews
Correctly utilizing search firms, employment agencies, recruiters, and consulting groups
How to use modern networking techniques to open
doors and generate interviews
of the telephone as a valuable marketing tool. Telemarketing yourself
Developing sound interview communication skills – understanding the preparation,
proper conduct, and the best answers to commonly asked questions
Important interview follow-up techniques to enhance offer probabilities
Assessing the offer and negotiating your best
Examples of cover letters,
interview follow-up letters, letters to third-party organizations, etc.
Valuable information for the entrepreneur in starting or purchasing a business
What to do after the search is over
Useful job search forms that will help you to
monitor your monthly activities, advertisements to which you respond, and networking contacts
Pre-interview preparation and post-interview evaluation forms
Career Fairs and how to make them productive resources
A section on how to handle employment references
A section on the Career Portfolio
Special sections devoted to the professional over
age 50, the unique problems faced by both professional women and minorities, diversity issues, mentoring, starting a Job Club
program, handling performance reviews, the new college graduate, what to do after the job search is concluded, how to handle
a resignation, a section with information for parents on balancing work and family issues, and a COBRA law fact sheet
Information about the author:
Mr. Alter is a veteran sales/marketing executive and an established
leader in the outplacement and career management industry. He has over 28 years of experience successfully guiding thousands
of professionals in achieving both their career and compensation goals. His marketing methods have proven valuable in
assisting people at all levels generate new and meaningful employment, start a consulting practice or business enterprise,
better manage an existing employment situation, or deal with the politics related to internal career growth. He has
been equally effective in helping new college graduates launch their careers, mid-level managers on the way up, senior executives
striving for greater challenge, professionals in the non-profit world, and those in their 50’s or 60’s who may
be in the twilight of their career. His clients have included a wide variety of business professionals, retired military
officers, educators and educational administrators, and executives in the non-profit community. Additionally he is a
veteran mediator in facilitating negotiated solutions to critical business and personality issues. He is an expert advisor
and tactician at assisting in the negotiation of compensation packages and achieving equity opportunities, and is astute at
assessment and strategy relating to the start-up or purchase of a business enterprise.
He has successfully
developed and managed the efforts of three major Midwest based career management firms, and is the founder and Chief Executive
Officer of L.D.A. Enterprises, an Outplacement and career management firm focusing on career development, reference verification,
and resume/motivational letter services for professionals in transition. Mr. Alter is an acclaimed industry expert whose
advice has been quoted in various publications including: Fortune Magazine, the Minneapolis Tribune, the Chicago Sun Times,
the Milwaukee Journal Sentinel, the Tampa Florida Tribune, the Houston Chronicle, and numerous online periodicals. His
own column, the “EmploymentClinic” appeared for several years in the CareerBuilder section of Minnesota’s
second largest newsprint publication, The St. Paul Pioneer Press. Previously, he served as both Regional and National
Sales Manager for several consumer products manufacturing companies.
Ordering Online: You may order a digital or paperback copy online by clicking on one of the following links: https://www.amazon.com/books and searching for “Tomorrow
Is Today, a behavior modification methodology, guide, and workbook ...” or by going to Barnes & Noble
at: www.barnesandnoble.com and searcing for "Tomorrow Is Today, a behavior modification methodology, guide, and workbook ..."
The cost of the book through either Amazon or Barnes and Noble is $13.95 in digital form
and $21.95 in Paperback.
You can also choose to order this book in paperback form directly from
the publisher, LDA Enterprises, Ltd.
TO ORDER: You may copy and paste the following order form into an email, cut it out and fax it to the number
listed below, or send it by regular U.S. mail to the address indicated.
Book cost: $21.95 +
$7.00 shipping and handling costs (ships by US Priority Mail)
Total cost: $28.95
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If you are paying by check, your check and this order form should be signed and mailed to the address
below. If paying by credit card, you may also email this form or fax the completed and signed form to our secure
fax line: (952) 697-3667. We will send your copy of the book by Priority Mail on receipt of your order.
L.D.A. Enterprises, Ltd.
West End Plaza, 1660 South Highway 100, Suite 500
St. Louis Park, MN 55416
Email address: LDA@EmploymentClinic.com
Secure fax line: (952) 697-3667